Choosing A Great UK Domain Name

Choosing A Great UK Domain Name

The first- and most critical- step for registering your domain name is choosing the right one. The perfect domain name is memorable- unique- easy to spell- and will rank high in searches. Here/' Contd...

The first- and most critical- step for registering your domain name is choosing the right one. The perfect domain name is memorable- unique- easy to spell- and will rank high in searches. Here/' s what to do.

1. Keep it simple. The shortest and most direct domain name is always the best. You/' ll have to get creative to find it- though- because almost every single word in English is gone. Most of the best domain names being registered today are a company name- a person/' s name- or two-word combinations. If you use a two-word combination- try to own it both with and without the dash: happydogs and happy-dogs.

2. Try to use a domain name with your keyword in it. If you have a dog-oriented business- the happydogs/happy-dogs domain names are perfect.
Why? Because when you use your keyword- the search engines take notice. A dog-oriented web site with the word "dog" in the URL is always assumed to be closer to what a searcher is looking for than one that doesn/' t have that word in it; because the search engines are in the business of giving searchers what they/' re looking for- they will rank that site higher.

3. Don/' t use creative spelling. Your customers aren/' t looking for a puzzle- they/' re looking for you and your product. You can use the number 1 in your title- but don/' t register the website Cre8ive; no one will ever find it- and it means nothing to the search engines.

4. Before you register- try to come up with at least a dozen different names; your top choices will almost certainly be taken- but it/' s much less frustrating to register names when you have plenty of alternatives ready to go.
5. If you have a business that does a lot of volume in the UK or that is targeted specifically at a UK consumer base- getting UK in your domain name is a great way to rank higher in the search engines. The primary extensions for United Kingdom websites are .com and .co.uk.

However- most of the best domain names with these extensions are taken. Avoid buying a .info or another alternate extension; few people look for these. You should also avoid the .org extension unless you/' re running a non-profit business. Acceptable alternatives to these extensions are the .uk.com and the .net extensions. If more than one of these extensions is available for your domain name- you should buy them all; domain names are not expensive- and you can point multiple ones at your web site. Buying multiple similar names ensures that you keep the competition away from your name- and that any search for your domain name will bring you up. Most large corporations use this trick; companies like Disney buy up every trademark they own.
6. When you register a domain name- as soon as the traffic starts picking up on it go ahead and renew it for multiple years. This is an investment. Even if you don/' t keep the site yourself- you can resell your valuable virtual real estate at a profit later. Renewing it for a long time can keep someone from sneaking in and registering your domain name if you miss the expiration- too.

7. Register with a company that has been around for a while and charges enough that you know they won/' t go bankrupt. This makes it much easier when you renew; instead of re-registering- all you have to do is let your registrar know that you want to renew. Shop around a bit- though- so you/' ll have a good idea of price ranges.

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