Get Going With Email Marketing And Keep More Customers
It/' s Never too Early:
We often talk with companies who aspire to reach many of the same goals we/' ve achieved with email - regular communications- and enhanced relationships. Amazingly- many of Contd...
We often talk with companies who aspire to reach many of the same goals we/' ve achieved with email - regular communications- and enhanced relationships. Amazingly- many of these companies are considerably larger than us - but yet object on the grounds that they /' aren/' t ready./' Baloney! Email marketing is incredibly easy to get started - and in our opinion it is most effective when it is done with a philosophy of simplicity
Frequent Contact is Key:
Email marketing does not work as well for a one-time quick hit marketing strategy. Email allows you to build a regular- ongoing dialogue with your best clients and prospects. And that becomes self-selecting - those who most wish to do business with you will appreciate the regular communications. Those who do not can opt-out. It truly is a win-win.
Internet Business
Get Going With Email Marketing And Keep More Customers
The Autoresponder And The Woman
Copyright 2006 Karl Stadler Autoresponder is not the name of some cool dude or a new automatic device that can actually understand a woman correctly all the time. There might however be some faint s...
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An autoresponder is probably one of the most important marketing tools you can have when you’re doing business online. In fact- there‘s probably only thing more important than an autoresponder- and...
The Autoresponder And The Woman
Copyright 2006 Karl Stadler Autoresponder is not the name of some cool dude or a new automatic device that can actually understand a woman correctly all the time. There might however be some faint s...
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An autoresponder is probably one of the most important marketing tools you can have when you’re doing business online. In fact- there‘s probably only thing more important than an autoresponder- and...
One of the real keys to success is how frequently (or not) you communicate. We occasionally provide special alerts- but generally- for us- once a month is plenty often to communicate. I firmly believe - and our results have confirmed - that regular but respectful communication is optimal.
Content is King:
Ultimately- for professional service firms like ours it is ideas that build relationships - and ideas are driven and supported by content. We strongly recommend the creation of a regular communications vehicle - whether an e-Newsletter or other vehicle. It has worked for us and it works for a number of our clients.
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Be Brief:
We also have found that it is critical to keep the content out of the newsletter. While this may seem to be a contradiction to the previous point- it is not. You should let people know about your ideas- but not force them down their throats. Use the newsletter to point to your content (on your site or elsewhere) but don/' t try to cram it all in. It shouldn/' t take someone 10 minutes to decide if your newsletter is worth a read. An overly long- dense- hard-to-read newsletter simply wastes people/' s time. In addition- by keeping the content external- you can use click through analytics to see who is really interested in what content - and tailor your follow-up appropriately.
Keep it Entertaining.
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...
Don/' t Hard-Sell.
The flip side of the coin is when we see companies who feel as though they need to close business in every sentence. Email marketing is about relationship building- and it is something you/' re doing for the long- term - not a quick revenue hit. Even for consumer- oriented retailers- this fact still holds true- customer relationships are profitable when they are long-term- so your marketing efforts need to be oriented that way.
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