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How To Take The Pain Out Of Publishing Your Ezine
99% of all ezines are not "being a reporter" on current events; that is the first and most important thing to understand.
This means that you don/' t have to be publishing your ezine one day before Contd...
This means that you don/' t have to be publishing your ezine one day before the "deadline" of when you/' ve decided you/' ll be sending it out- and going into a great tizzy over the whole thing.
Most ezines are highly topical and related to a business- a market or futher products and services of one kind or the other- and their function is to keep customers in touch- as well as to convert interested parties into customers.
This gives you a constantly "rolling" audience of old hands and newbies- and an ebb and flow of subscribers and unsubscribers.
There are certain evergreen topics in any context that you can always write about- and write about over and over again- from many different angles- and it will always be interesting and well received.
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It/' s not so much about "news"- but about enjoyable content - and that can be as old as the hills- including a 2000 year old quote from a Roman senator; if it is interesting to your target audience- it is applicable- and it can become an ezine article.
With that understood- the production of an ezine can change- and it can become far more manageable.
Tip 1: Prepare a number of issues in advance so you have at least 3-6 in hand and ready to go- all the time. That/' s what columnists do so they don/' t go mad and explode from the stress of constantly trying to beat deadlines.
Tip 2: An ezine does NOT need more than ONE GOOD ARTICLE- tip- suggestion etc. In this day and age- people do not sit around with email as though it was the Times Magazine. Too long and too much content- and they/' ll put it aside for later- and later never comes as you well know with your own email.
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99% of all ezines are not "being a reporter" on current events; that is the first and most important thing to understand. This means that you don/' t have to be publishing your ezine one day before ...
5 Quick Ways To Increase Your E-zine's Subscriber Base
1. Give Incentives Give people an incentive to subscribe to your e-zine. Offer them a freebie if they subscribe. It could be a free e-book- free report- free advertising- etc. Make sure the freebi...
Tip 3: As you/' re the publisher- you can have a flexible schedule. Base your ezine on something manageable- weekly- bi-monthly- but be flexible within this to suit yourself and take things like public holidays- major events in your market like the SuperBowl or the Olympics into consideration.
Tip 4: You can have a "news space" in your ezine which you can fill with news- or leave blank and just send out the prepared column you have already waiting to go. You don/' t always have to have some amazing news item in every newsletter- that/' s way too stressful (and probably even too much for your audience!)
Tip 5: Make it as easy for yourself as possible! Don/' t go mad over mail merging or complicated html formatting if it/' s a challenge - it isn/' t necessary. There are people having fantastically successful newslists and ezines who stalwardly send in plain text- without any bells and whistles- but the content is good and it/' s appreciated all around.
Tip 6: Remember your floating audience and go back to basics every third newsletter. Advanced subscribers never mind going over the basics again- and it/' s essential for the new subscribers. So this may be YOUR ezine No. 266- but how many people were even there for the first 100?
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1. Make sub-lists from Your ezine publishers list: If you have an ezine publishers list- seperate the list based on the topic of the ezine. Send only specific content to specific ezines. For examp...
...
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SEVEN tips on Submitting Your Ezine articles to content sites and Publishers
1. Make sub-lists from Your ezine publishers list: If you have an ezine publishers list- seperate the list based on the topic of the ezine. Send only specific content to specific ezines. For examp...
...
Tip 8: On that topic- pick a format and stick with it. That makes it MUCH easier to prepare and send newsletters on a regular basis and takes the stress right out of it. Something like: Personal greeting - Advert - Article - News - Advert- for example. That way- you just need to fill in each one and that/' s easy. Customers also LIKE a format they can trust and it relieves THEIR stress- just the same.
To sum up: Make it easy for yourself with pre-prepared- ready to go- ready formatted ezines that just need a "season/' s greeting" or a short topical comment to make them right up to date. Have a number of them in hand so you can take a holiday when you want to; keep it short and sweet and stick to a simple formula.
That/' s what the professionals do and if you do the same- you/' ll find having a top quality- interesting email newsletter or ezine that goes out on time- a breeze.
(c) Silvia Hartmann 2006
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Related Articles:
- The secret to eZine marketing.
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