How To Turn Ebay Bidders Into Long-Term Customers.

How To Turn Ebay Bidders Into Long-Term Customers.

Once someone’s bought something from you on eBay- you suddenly have all sorts of details on them. In marketing terms- this information is gold dust. If someone’s bought from you once before- then Contd...

Once someone’s bought something from you on eBay- you suddenly have all sorts of details on them. In marketing terms- this information is gold dust. If someone’s bought from you once before- then the chances are that at some point in the future they’ll want to buy a similar item- and you can take advantage of this to market to them directly.

The simplest form of direct marketing is the email newsletter – and it’s one that is still oddly underused on eBay. Simply ask people who buy from you if they’d like to be added to your mailing list- and then send them a monthly update on your new items. You should also include some information you think might be useful to them- to give the email more value.

For example- here’s a newsletter you might write if you were selling DVDs.

“Here are the dates for this month’s new DVD releases:
[list of release dates]. If you want to pre-order anything on this list- just click here [your website/email] and let us know.

Meanwhile- we’ve got some great deals for you this month! [links to your best ebay auctions]

You are receiving this email because you signed up for my newsletter when you bought an item from me on eBay. To unsubscribe- hit reply and type ‘remove’.”

Isn’t that simple? As long as you can remember to do it once a month- people will come to like your information- and perhaps take a look at some of the things you’re offering.
It’s all about building up a customer relationship- and making the customer feel like you are providing them with some information they wouldn’t otherwise have. Make your email a useful service to them- whether they buy anything from it or not.

Remember that it’s not a newsletter without the news- and send out the best things you can think of: you might even try writing an article or two. Think of it as a free gift for your customers: the gift of useful information. Apart from anything else- it’s quite fun to have your own newsletter.

If you sell items that a seller is likely to need more than one of- like auto parts for example- then you can even try highly targeted emails like this.
“I’m sending you this email because you bought a [item name] from me a while ago – I hope you were happy with it. This is just to let you know that if you ever need another [item]- I’m currently doing special offers on them. [link]”.

You would probably want to automate this- though- as it could quickly get tedious to do it manually.

Of course- that brings us on to our next subject: eBay stores. eBay stores offer you an easier way to sell your items than having to list them every time on eBay- and they have built-in facilities for targeted direct marketing. You can read all about it in the next email.

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