Learning to Use Internet Business Directories

Learning to Use Internet Business Directories

As an online business owner- one of your preoccupations is increasing your site traffic. If you have been in business for even a short period of time- you know that the key to getting more hits is Contd...

As an online business owner- one of your preoccupations is increasing your site traffic. If you have been in business for even a short period of time- you know that the key to getting more hits is by optimizing for the search engines. Most people use the search engines to find the sites they are looking for- so it is in your best interests to achieve as high a page ranking as you can.

Search engine optimization is vital to your business- but you should not overlook another method for increasing your site traffic: getting listed in an internet business directory. Internet business directories work in the same way that yellow pages work for traditional pages. To wit- they are listings of the various businesses operating on the web. To make the listings more tenable to use- the sites are grouped according to different categories. Sites can be listed by topics or regions- for example. Different business directories use different criteria to categorize its sites.

The reason you want to get listed in an internet business directory is simple: people use directories to find sites. While getting listed in an internet business directory is not as important as getting optimized for the search engines- it can nevertheless contribute to an increase in your site traffic. People use directories to find a wide variety of sites pertaining to topics they are interested in. Obviously- not being listed is a disadvantage.
To have your site listed in an internet business directory- you must first identify the directories that you feel will be most conducive to your business’ success. Next- you will have to submit your site for possible inclusion. If your site is legitimate- you should have no problem getting accepted. After being reviewed- your site will be indexed in the most appropriate category.

Here some excellent examples of internet business directories:

AME Info (www.ameinfo.com) – A business directory listing almost 200- 000 Middle Eastern companies. AT&T Directories (www.att.com/directory/index.html) – This site can help you find a persons and/ or business by name or phone number.
Big Book (www.bigbook.com) – A listing of businesses within the United States. You can search for a business using its name- location- or category.
BizEurope.com Resources (www.bizeurope.com/bsr/manu/resource.htm) - A listing of European companies involved in importing and exporting.
British Companies (www.britishcompanies.co.uk) – a listing of British consumer product companies.
British Services (www.britishservices.co.uk) – a listing of British service providers. Business.com (www.business.com) – This site also doubles as a search engine. You can find products- services- companies and jobs here.
Corporate Affiliations (www.corporateaffiliations.com) – lists companies that have merged- changed names- or gone out of business.
Europages: European Business Directory (www.europages.com) – Europages lists the addresses of half a million companies from thirty European countries. The site can be viewed in six languages.

This listing is not meant to be an exhaustive one- but it should be sufficient to get you started. Remember that internet business directories can help you increase your market reach- so you should never overlook them!

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