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Leveraging The Efforts of Others: Affiliate Programs
What if you could exceed your sales goals for a given month? Or a year? What if you could double- or treble...or quadruple...or more of your sales goals for a specific month? Impossible- you say?
Contd...
Well- there is a way: The Way of The Affiliate. The possibility for potential growth through affiliates is virtually unlimited. The more affiliates you have in your program- the more money you can make. If Ray Croc had tried to run each and every McDonald/' s restaurant himself- he would not have been very successful. For maximum growth- you need others. Consider Avon Cosmetics: its phenomenal success is based on two things - a great product- and an excellent affiliate program.
To Attract Affiliates: Make it worth their time
* Offer a high commission per sale:
The higher the commission- the more affiliates will join your team/business/program.
Internet Business
Leveraging The Efforts of Others: Affiliate Programs
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Example: articles- banner aids- and whatever else might make the program easier for the affiliates to operate and help increase sales.
* Provide updated information:
Newsletters- new promotional campaigns or other methods to inform and motivate your affiliates.
Choice of Affiliate Program
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Pays on one level and generally offers a larger commission. The affiliate receives a pre-determined amount per sale.
* Two-Tier Affiliate Program:
Affiliates are paid on two different levels in that they can recruit others to sell under them in the program. The Recruiting Affiliate receives a slightly larger commission than the Recruit/Second-Level Affiliate. For example- if the First Level/Recruiting Affiliate normally earns 20% of the sale- then she/he in the Two-Tier Program would make 15%- giving the Recruit/Second-Level Affiliate the difference of 5%.
Setting up the Affiliate Program
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This software provides a method to track affiliate sales. It also allows affiliates to view their progress. There is- however- a disadvantage to this option: you are responsible for making the payments.
* Hire an Affiliate Tracking Company to do all the work for you.
This is a more sophisticated option as they use credit cards- which is important for internet sales. Such companies completely run the affiliate program from billing your customers- paying your affiliates- and paying you. This is a good option to use if you are a beginning business owner or are a busy person. It is a totally affordable option as most of such companies only charge a small one-time fee.
Whichever way you decide to run your affiliate program- it is sure to increase profits for your business.
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